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Small And Medium-sized Enterprises In South China Brand Will Face Water Crisis In The Stock Market

provenance:http://www.doh2o.com/

Date Added:2006-12-17

The cost of water pressure for the market, brands are also worries that some people predicted -

This year, a number of small - and medium-size enterprises delisting water brands

Market trends

Sales season irruption of drinking water in southern China, the industry will be out "this year there were a number of water brands from the market," predicted. Yesterday, water from the market that this will be even more fierce competition in south China brands in previous years, petroleum, artificial. high transport costs on the basis of last year continues to rise this year, Not only will a number of small brands bear the pressure and the stock market, and the brand is also under pressure to breathe.

Cost oppression enterprises shuffling continues

It was learned that this market is still in south China market reshuffle stage, Despite the rising cost of water and enhance brand awareness of the objective conditions of the water, some of the water level being eliminated. But momentum appears to reshuffle the extension. Ziranyin nutrition director Hsiung said that the reshuffle will be completed by 2002 instead of 2001, it is likely to continue for some time. This year, a small number of capital, marketing is not in place, the small brands are still poor after-sale services expulsion.

It is learned that this year, continuing a white-hot competition market, the cost is still high. According to industry, oil prices have continued to rise this year, resulting in the cost of PC-floating barrel; And oil rising, other transport raw materials are going on simultaneously, coupled with the increase in labor costs. this year, the overall cost at least 20% more than the same period last year. It is natural pure water to drink company, the company this year alone, the monthly increase in the wages of ordinary hydrotechnic 100 yuan. Hsiung said the company marketing director, bottled water has reduced the profit bottom line profits, but an intensely competitive market. No one should dare to say that prices, the cost slightly felt, could allow the company is a "life-and-death risk."

The reporter observed that, the line between life and struggling brand is not only small, some big brand companies are very "painful." Guangzhou Food Company Cestbon responsible person Xiao-Wei Guo told reporters. The remaining water brand competition this year, including the first line, second line brands in the last year, we have a certain cumulative basis, This year we put together, the competition is very fierce. Rising costs has become an indisputable fact, it is estimated that the cost has risen by 20% -30% over last year. Because the market is very sensitive to price, the price adjustment brands are reluctant to use to balance the rising costs. Xiao-Wei Guo said that only through internal management to reduce costs, cut part of the pressure also through other cost pressures in other ways, for example by expanding sales. He cited an example, earned 0.1 yuan previously sold bottles of water, 10 bottles to sell to make one yuan, 15 now may sell a few bottles to achieve this.

This year the water level is not impulsive

In the pre-dawn darkness, the size of the remaining water brands in the market now bear the burden. Although no one painful, but anyone hoping that the "storm pass on the way out." According to industry sources, in 2002 the market reshuffle, groups of the stock market have left to market brands, Other brands have become immediately left for a "fat." It is reported that the water brands have done than mature markets, many prudent. Previously, on advertising, on the impulsive acts of wanton water stores enclosure, this has become "a steady solid."

Cestbon said so far, they had 200 stores in Guangdong Province. This year it will increase the number of stores they sell water speed shop will be slowing down, because the current layout was ripe, Guangzhou, Shenzhen Dongguan downtown residential areas have the basic layout of this year to do some "residue of such leakage," the reality of work. This year, they will focus on name brands, improve marketing networks work.

Natural part of small and medium-drink brand, also said that this year they will focus on after-sales service. It has done quality work, rather than expansion of storefronts. (Editors : doh2o)

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